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Doctor Bethany is a leading Psychotherapist and helps her clients with a unique approach to music and speaking sessions. She was facing just another issue with her website: Zero leads and no conversions from her website.
Her website was outdated and lacked that UNIQUENESS and wow factor to match her distinctive services. Above all, the website had code-level issues. Bethany’s first-most priority was getting to a platform that was expandable and easy to use. She was done with her Squarespace website because of the platform limitations for her goals.
The foremost step was to calm the worried Bethany and carefully explain every step to elevate her website in the call. She was a non-techie so needed assistance
We dived headfirst and created the design strategy. We kept Bethany in the loop for every step we took. Once our client was aligned with our approach, we shared a questionnaire to fully understand her business and goals, performed industry research, and then made the design in Figma.
The research allowed us to add her industry-relevant icons and a sense of making the sections pop her website more. Bethany’s audience needed more of a welcoming and cheery website, so we made sure to add those elements.
Finally, after the design approval, we built the website on WordPress. WP addressed all her issues of having an expandable platform that was SEO-friendly and equally dynamic.
We took care of the responsive mobile screens that fit her web visitors’ screens PERFECTLY so they don't have to waste their time in constant pinching & zooming to fit the design in their respective screens but directly connect with Bethany’s services.
Having a strong language is of utmost importance for every brand as it helps end-users to recognize the brand easily & it also helps businesses to stand out.
During the designing process, our focus was on using typefaces that are easy to read, and accessible to all. Therefore we used Latoto give a user experience that prompts them to take the desired action.
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