.png)
A non-profit organization by America’s biggest sports sensation, Stephen Curry, and his wife Ayesha Curry, EAT. LEARN. PLAY focuses on three pillars of a healthy childhood: nutrition, literacy, and physical activity
Eat. Learn. Play came to us with a challenge—despite having a brand guide, their website wasn’t reflecting it consistently. The design lacked unity, with various inconsistencies across the website. There were also major UX issues, such as missing call-to-action buttons, poor navigation, and a lack of visual balance.
Our goal was to resolve these issues while ensuring the brand’s mission was clear and easy to follow. A design that is informative for the stakeholders, and easier for the kids.
We proposed to begin the project by sharing a design mockup because our clients were confused about what they wanted.
To mitigate this problem and to make the process smoother, we decided to hop on a video call to discuss the mockup and ensure everything met their expectations.
The client wanted to stick with Squarespace for its dynamic characteristics, so no discussion occurred around this domain.
We started by reviewing the brand guide and identifying areas where the website wasn’t following it. After gathering feedback from the client, we presented a design mockup to align with their vision.
Following some rounds of feedback, we began revamping the homepage, focusing on consistent branding, better navigation, and clear CTAs. After finalizing the homepage, we moved on to the other pages, applying the same principles of design consistency and user-centered UX.
Development is where the client’s vision gets life, more of a vibrant and functional website that tells their story beautifully. The final ready website focused on its mission, services, and unique values.
Through user-friendly tools the development process was seamless. From selecting dynamic visuals to integrating interactive features, the website was created that not only looks great but works brilliantly to support the client’s goals.
We took care of the responsive mobile screens that fit their web visitors’ screens PERFECTLY so they don't have to waste their time in constant pinching & zooming to fit the design in their respective screens but directly connect with VitaBoom’s products.
Having a strong language is of utmost importance for every brand as it helps end-users to recognize the brand easily & it also helps businesses to stand out. During the design creation, our goal was to focus on every small detail including colors, illustrations, and typefaces.
The right typography can increase the product's enhancement, user experience, and engagement levels to a great extent. The typography was provided by the customer.
Lorem ipsum dolor sit amet consectetur adipiscing elit amet diam in est pharetra porttitor libero.