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This was one of the complex projects we had worked on. The client had the same issues of low conversion on his e-commerce store. It was poorly designed and web performance was nearly diminished. The main thing affecting the website’s conversion was poor infrastructure and architecture. Poor thing was flooded with plugins (all while un-updated ones).
The unique functionality of selecting the color and shape of the helmet based on user preference needed to be top-notched - yet it was the complete opposite.
A high-end website designed and developed using standardized principles of UI/UX and development. For the 3D aspect of the products, we suggested the customization of the app “Fancy Product Designer.”
We started the design by creating an immaculate user journey, followed by high-fidelity wireframes. Then we got to build the prototypes and then finally to the design mockups. The client wanted everything to be done by the book so we made sure we did.
The back-and-forth feedback didn’t take longer because of all the assets made pre-design.
We developed the website in Shopify. The unique aspect of the Helmet Hoodie Brand was the 3D view of the products. To meet this requirement we customized the Shopify app called Fancy Product Designer. We further aligned the website and app together for a more smooth and seamless experience. It's a highly responsive app and our personal favorite.
We took care of the responsive mobile screens that fit her web visitors’ screens PERFECTLY so they don't have to waste their time in constant pinching & zooming to fit the design in their respective screens but directly connect with Helmet Hoodie’s products.
Having a strong language is of utmost importance for every brand as it helps end-users to recognize the brand easily & it also helps businesses to stand out.
During the designing process, our focus was on using typefaces that are easy to read, and accessible to all.
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