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Jill proudly calls herself a soul-based health coach. Her magic circle of life has worked for her clients, including their relationships, careers, spiritual practices, physical movement, personal passions, non-dietary forms of self-care, playfulness, creativity, and fun.
This was her startup website and she wasn’t aware of her needs, but she had solid research on her competitors. Our discovery call went great and we devised the plan and strategy for the whole website. We particularly approached it with UI/UX to provide the best experience to the users. We proposed starting from the basics - Brand Guide.
The best part of the whole project was Jill acquiring the know-how on the design and was able to navigate through sharing her active feedback on the color pallet, typography etc.
Starting with the Brand Identity/ Style Guide, we asked Jill a series of questions about her color preferences and her client’s color psychology. Our researchers performed deep research on her clients, their pain points, excitement points, age, gender, etc.
To make sure she had enough to choose from, we designed different versions of it. Not just for the logo, but for typography We went for a neutral and engaging font for the website to keep it accessible.
Once we had the guide finalized, we got into designing the website.
Understanding the importance of creating a healing experience for help-seeking and struggling users, the foundation of our User Experience strategy was focused on showing the benefits of meaningful relationships with themselves.
We designed a sleek and modern interface that brought the website in line with Jill’s brand image and mirrored her premium health coaching services. Painting the backdrop with cool, pastel tones, we infused calmness using lighter gradients and a modern color palette. We then showcased the sections with crisp imagery and paired them with sleek yet friendly fonts for a welcoming touch.
Once the designs were approved, we implemented everything on top of a custom WordPress development to allow for the seamless integration to keep website content fresh and up-to-date. Everything was built to be responsive so visitors would be able to enjoy an optimized experience no matter which device they were using. In addition, we kept it SEO-friendly and the sleek new site was live.
We took care of the responsive mobile screens that fit their web visitors’ screens PERFECTLY so they don't have to waste their time in constant pinching & zooming to fit the design in their respective screens but directly connect with Jill’s services.
Having a strong language is of utmost importance for every brand as it helps end-users to recognize it easily and allows businesses to stand out. During the design creation, our goal was to focus on every small detail including colors, illustrations, and typefaces.
The right typography can increase the product's enhancement, user experience, and engagement levels to a great extent. The typography was provided by the customer.
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